CASE
STUDIES

  • Driving Higher Engagement with Contextual Targeting

    Challenge: A global fashion brand was struggling with inefficient ad placements, leading to high impressions but low engagement. Their previous keyword-based targeting placed their ads in irrelevant content, reducing conversion rates.

    Solution: By leveraging Kopa’s contextual intelligence and audience insights, we applied real-time content analysis, ensuring the brand’s ads appeared alongside fashion-related content that resonated with their target audience.

    Results:

    • 34% increase in engagement rates

    • 20% reduction in cost-per-conversion

    • Higher ad relevance scores, leading to improved brand perception

  • Expanding Audience Reach for a Tech Company

    Challenge: A fast-growing tech company wanted to reach new customer segments but found traditional targeting methods limiting. Keyword-based targeting resulted in low engagement and missed opportunities in untapped markets.

    Solution: Kopa implemented a multi-signal targeting approach, combining behavioural, contextual, and psychographic insights to refine audience segmentation and expand reach beyond standard keyword strategies.

    Results:

    • 42% increase in qualified traffic

    • 60% increase in engagement from new audience segments

    • Improved ROI, with ad spend generating higher-quality leads

  • Maximising Media Efficiency for a Consumer Goods Brand

    Challenge: A leading consumer goods brand struggled with wasted ad spend due to broad targeting. They wanted to ensure their budget was used efficiently while maintaining ad quality.

    Solution: Using Kopa’s AI-powered optimisation, we dynamically adjusted placements in real time, ensuring the brand’s ads only appeared in relevant, high-performing content categories.

    Results:

    • 29% lower cost-per-click (CPC)

    • 25% increase in ad efficiency, leading to better budget allocation

    • Stronger audience engagement, improving long-term customer loyalty

  • Transforming Video Ad Performance

    Client: A national automotive brand looking to improve its video ad effectiveness.

    Challenge: The brand was experiencing declining video ad performance, with a high view rate but low conversions. Their existing targeting methods were placing ads in videos that didn’t align with consumer intent.

    Solution: Kopa’s data-driven targeting ensured that video ads were served in highly relevant contexts using AI-enhanced precision. This allowed the brand to reach potential customers at the right moment, increasing conversion rates.

    Results:

    • 48% increase in video completion rate

    • 32% higher click-through rate (CTR)

    • More efficient ad spend, maximising conversions without increasing budget